Work

MAPP

From managing buildings to managing people

A property management business ahead of the curve in seeing that their role was not just to keep the lights on + collect the rent,  but to look after + inspire the people who came into the places they manage.

Market analysis
Strategy
Positioning
Brand proposition
Naming
Culture + values
Logo design
Visual identity
Design system
Design toolkit
Signage + wayfinding
Internal comms collateral
Marketing collateral
Website
Social media
Photography
Copywriting
Guidelines

We were retained to develop a new proposition + brand framework for the business + to create a new visual identity that set them apart + captured their unique culture.

 

Market analysis was supplemented by workshops with groups in senior management, company wide ‘the astronauts’ (MAPP’s younger members of staff with the potential to reach great heights), one-to-one interviews with clients, competitors + peers. Rather than a strap line for marketing material, we created a proposition was a guiding principal for the business as a whole.

 

Market analysis was supplemented by workshops with groups in senior management, company wide ‘the astronauts’ (MAPP’s younger members of staff with the potential to reach great heights), one-to-one interviews with clients, competitors + peers. Rather than a strap line for marketing material, we created a proposition was a guiding principal for the business as a whole.

We also convinced them to drop the ‘M J’ from their name.